Amy Greenwood – PharmaTimes

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Stirred has revealed that Amy Greenwood will lead ‘Stirred Well’

Stirred has announced the arrival of former Evoke consumer health director, Amy Greenwood, to lead its new offering, Stirred Well.

Amy arrives directly from Evoke (formerly Pegasus), where she oversaw its consumer health portfolio, which included clients such as Thornton & Ross, Superdrug, Perrigo and Galderma.

Stirred Well will support Stirred’s mission to drive real-world health outcomes, by extending its reach into the increasingly important preventative, everyday health space.

Amy’s arrival sees her reunite with Stirred co-founders and former Pegasus board directors, Stuart Hehir and Jo Spadaccino, with whom she worked between 2008-2020.

Amy elaborated: “At Stirred Well we’re not only on top of changing consumer behaviours and the complex retailer landscape, but as a specialist health agency, we have a deep understanding of wider health systems and how they impact the wellness market.

“This puts us in a great position to build compelling and impactful campaigns, as well as advise on trends and opportunities coming down the line.”

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