According to a recent report by Bain & Company, healthcare innovation in India is currently a $30 billion opportunity, dominated by pharma services and healthtech. The report added that healthtech accounted for about 25% of the healthcare innovation market in FY 2023, having more than doubled from about $3 billion in FY 2020 to about $7 billion in FY 2023.
Britannia’s consolidated sales for the December quarter stood at Rs 4,192 crore and its operating profit stood at Rs 743 crore. As far as distribution is concerned, it has expanded direct reach to 27.6 lakh outlets. Speaking at the launch event, Richard Siow, Director of Ageing Research at King’s College London, UK, said the collaboration between Britannia and Aktivo Labs to develop the NutriPlus app has the potential to raise awareness among millions in India about lifestyle interventions.
Doshi added that consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs.
+ There are no comments
Add yours