Category: Digital Marketing

About this Episode When it comes to marketing content management systems (CMS), there are two names that you likely hear — HubSpot Marketing and WordPress.[more...]

About this Episode At IMPACT, we talk with business leaders every day who are frustrated.  Month after month, they’ve been paying marketing agencies for results[more...]

If you create content for a living to drive traffic, leads, and sales for your company, you know how hard a struggle it can be.[more...]

About this Episode AI technology comes with amazing capabilities — and some troubling downsides. But, says Bob Ruffolo, CEO and founder of IMPACT, many of[more...]

About this Episode Every other month, we’re joined by Jess Palmeri, resident HubSpot expert, to talk new tools and features that all HubSpot users should[more...]

Sales drives business, but what drives sales? 8564

About this Episode Sales managers are responsible for sales performance. This makes perfect sense — until you start looking into it with fresh eyes.  In[more...]

About This Episode: Your sales reps can have all the product knowledge in the world, but if they’re not expert communicators, you’re leaving money on[more...]

In 2024, social media is engrained in our lives.  For many, the first thing they do after opening their eyes is to open their Instagram,[more...]

When most businesses think about their approach to social media, they think about ads.  7975

I’m not your typical social media junkie. I don’t have a Twitter/X, Tumblr, or TikTok account — or as I call them, the “four social[more...]

If you’ve read They Ask, You Answer, you know how critical the right content is to your success. Depending on what you sell and who[more...]

If you’re like me, you’ve spent hours digging into what makes a website stand out. You have your preferences when it comes to colors, design[more...]

The marketing world has been buzzing with the implications of ChatGPT and other AI-generated content since late 2022. These tools can produce original text using[more...]

We speak with organizations every day who tell us the same story: “We believe in content marketing, but our past experiences with agencies haven’t delivered[more...]

We’ve all been there at some point. Searching Google or YouTube, desperately looking for a video that will answer our question, only to be met[more...]

Back in 2021, the folks at EW Motion Therapy made a choice. After a few bad experiences with agencies, they decided to bring all their[more...]

Whatever you sell, your customers want to see it in videos. It doesn’t matter if you’re service or product, B2B or B2C, or small or[more...]

If you’ve been paying attention to the world of search engine optimization (SEO) recently, you know that it's hardly been business as usual. In the[more...]

Your content is the soul of your brand, and that’s not something to take lightly. For years, we’ve been warning businesses of the dangers of[more...]

These days you can’t make your way through marketing blogs without coming across a post telling you to incorporate video into your sales and marketing[more...]

For far too long, marketing has been seen as a business expense. 5917

Think back to when you last fell in love with a business. Maybe you were on their homepage, or browsing their social profiles. They said[more...]

They Ask, You Answer keeps growing. From its initial roots as a last-ditch effort to save my company, it’s become a book, a philosophy, and[more...]

I could feel the anxiety and sense of hopelessness start to overcome me. Like every night at this time, driving home from a long day[more...]

I think we can all agree there’s little worse than a hard sale pitch. 5371

Kevin O’Leary, known for his role on Shark Tank and the number of businesses he owns, shared a fascinating insight in an interview with Gary[more...]

  The entire sales industry is too proud to admit it, but there’s a bit big problem: Salespeople are not trained to do their job. [more...]

Your future buyers need to understand how you can help them. 4834

January gets all of the attention when it comes to New Year’s resolutions — mostly because so many of us give up before the month[more...]

  Let’s say you’re buying something you’ve never purchased before — and this is a big-ticket item.  4758

Where does your audience spend its time online? 4623

Whether you call it content marketing, inbound marketing, digital marketing, or business blogging, a common question I get asked is, “Marcus, what the heck should[more...]

When it comes to marketing content management systems (CMS), there are two names that you likely hear — HubSpot Marketing and WordPress. 4335

For me, it was sometime last year when AI went from plaything to serious work assistant. Up to that point, I was mostly using ChatGPT[more...]

Welcome to the new year! As the lead HubSpot trainer at IMPACT, I keep my ear to the ground on all new updates, launches, and[more...]

Every year, it gets more and more expensive to run your business. To keep up, you expect your team to increase sales so you can[more...]

“Content is a marketing thing.” I hear this all the time from companies, and I understand why they say it, but to me, this is[more...]

One of the most frequent complaints we hear about content marketing is how long it takes to see results. You write a helpful article, hit[more...]

For many, assignment selling is a game-changing solution to one of the biggest sales peeves: answering the same customer questions again and again.  Not only[more...]

Marketing teams come in all shapes and sizes. At IMPACT, we have an 8-person marketing team and a two-person sales team. Meanwhile, one of our[more...]

It’s 2024. Content marketing is table stakes. Everyone knows it. Everyone does it.  And in the age of AI, that means there’s more content and[more...]

As marketers, there will never be a shortage of things to work on — strategy, content, video, social media, sales alignment. The list is long[more...]

Builders are always in a financial balancing act, leveraging the profit from the last job to finance the next one, always running a credit line[more...]

We do it automatically and without even thinking about it. We apologize, we kowtow, we euphemize. And that’s just the tip of the iceberg. In[more...]

We hear this all the time: Keep your content human, even if you’re using AI. But people are never very specific when it comes to[more...]

Each week, I find myself knee-deep in a dozen different client portals. But this last week was different. I was at INBOUND, HubSpot's annual conference[more...]

There’s a good chance that your business blog is terrible. 2545

All the buzz around AI-powered web buildings and coding tools has a lot of business leaders asking the same question: Do I still need to[more...]

AI’s impact on traditional search and SEO is twofold. First off, ChatGPT makes it easier than ever to create content, which means that we’re flooding[more...]

Content strategies can be a lot like New Year’s Resolutions. You ponder how the year will go, and you set a plan for accomplishing your[more...]

Your website is the most important sales and marketing tool you have. It’s the hub of your inbound marketing strategy and it’s the No. 1[more...]

This year, 90% of global advertisers increased their investment in short-form video content. And that’s no surprise to me, a video trainer who works on[more...]

It’s been more than a year since ChatGPT burst onto the scene, and business as we know it has changed forever.  CEOs are all asking[more...]

You know your company should be doing more video. You’ve known it for years. But now, as many of the old roadblocks get removed, you’ve[more...]

Today, every professional needs to be comfortable on camera. From Zoom interviews to in-house marketing videos to 1-1 sales outreach videos — the post-pandemic worker[more...]

When it comes to video production, I’ve seen just about every setup for gear you could imagine.  From doing a video on a budget for[more...]

In marketing, it seems there’s always someone or something to blame when things don’t go right.  Well, this is our slow season. That’s why leads[more...]

In any sales call, the quality of the outcome is only as good as the conversation you have. And your conversation will only be as[more...]

To many sales professionals, role-playing makes them think of awkward therapy sessions or that famous scene in The Office where Jim has some fun with[more...]

In a now-famous article published in The Wall Street Journal in 2021, author Patrick Thomas asked the question many business leaders have been wondering for[more...]

You've spent weeks (or maybe even months) agonizing over a piece of premium content – an ebook, an industry research report, a guidebook — and[more...]

The internet has fundamentally changed the way people buy, and this upheaval has helped make fortunes for businesses that choose to stay nimble and adjust,[more...]

Age-old wisdom says that you should spend about 10% of your budget on marketing. And while that might be a good benchmark to start with,[more...]

I heard this question recently and, honestly, it made me chuckle: Is content marketing dead in 2024? My answer, of course, is no, content marketing[more...]

Good communication is no accident. In fact, people so often default to miscommunication that it’s a wonder we ever clearly express ourselves at all.  When[more...]

To all you new content managers reading this, let me start by saying, welcome aboard! I’m sure you’re excited to get started, nervous about the[more...]

The sales pitch is a relic. A dinosaur. A reminder of a time when salespeople held all the cards and all the information. Buyers were[more...]

According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth — but an[more...]

Some business leaders agonize over every detail of their homepage. Others just see their website as a nice-to-have ‘digital billboard’, but nothing to lose sleep[more...]

When the pandemic shut everything down a few years ago, some businesses flourished and some shuttered.  1457

Let me ask you an honest question: If you were starting from scratch and setting up the entire sales industry for the first time, would[more...]

Hiring a new employee means so much more than adding headcount to your next company meeting. Especially for small to mid-sized companies, every hire you[more...]

Too often, times of prosperity make people get comfortable and lazy.  Before any major economic downturn, there are stories of businesses acting like the good[more...]

To most of the audience out there, I’m Marcus Sheridan, speaker and author. You’ve heard me talk about marketing, sales, communication, and leadership — maybe[more...]

According to HubSpot, More than nine out of 10 people report wanting to see more videos from brands. But that doesn’t mean that simply producing[more...]

So your company has decided to invest in video to take your marketing and sales to the next level.  You made this decision because, as[more...]

2023 was anything but conventional. While we had layoffs in some sectors and high interest rates, we also saw record-low unemployment. At the same time,[more...]

2023 was a year that swept through with rapid AI advancements, a partly sunny/partly stormy economic outlook, and global unrest. 1064

Making a big purchase — think a car or business software — can send even the calmest person's anxiety through the roof. There may be[more...]

You don’t have to be a marketer to know a website is a must have for any business.  It tells a customer what you have[more...]

As a business owner, you’re always looking for ways to save money, but there are times where cost-cutting can come back to bite you. 905

Depending on the context, the word “trend” isn’t always a good thing. Trends can be fleeting or insignificant, like topics on Twitter or the latest[more...]

As I’ve written before, the key to smart AI adoption is not prompt practicing or tool tutorials. Instead, I believe it’s about a mindset. It’s[more...]

Every couple of months, I drop by IMPACT’s blog to talk all things HubSpot — with a special focus on what’s new, what’s coming, and[more...]

Say you’re in the market for a new car. You head to Ford’s website and choose a model. With a single click you can start[more...]

We all know how important video is for your brand. You hear a lot of people saying that video is the future — but let's[more...]

About a year ago I got married. In the hectic lead-up to the ceremony, between finalizing seating charts and last-minute venue details, I suddenly realized[more...]

A number of statistics from a number of studies all say the same thing — and it's something we’ve known intuitively for a long time:[more...]

Most marketing and sales leaders are familiar with the term sales enablement, but they’re not exactly sure how to get it right. 452

2023 certainly left a lot of heads spinning. With an economy that couldn't make up its mind, staggering technological advances, and a bevy of natural[more...]

Back in the olden days — and by that I mean, like 2019, chatbots were built on branching logic models. They would ask site visitors[more...]

What is a Company Profile? Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services,[more...]